{"id":2238,"date":"2022-04-29T23:20:58","date_gmt":"2022-04-29T23:20:58","guid":{"rendered":"https:\/\/sourcecode.mx\/?p=2238"},"modified":"2023-11-20T19:05:38","modified_gmt":"2023-11-20T19:05:38","slug":"lo-que-necesitas-saber-antes-de-planear-tu-estrategia-de-marketing","status":"publish","type":"post","link":"https:\/\/sourcecode.mx\/en\/what-you-need-to-know-before-planning-your-marketing-strategy\/","title":{"rendered":"What you need to know before planning your marketing strategy"},"content":{"rendered":"<p>In this article we will show you what a digital strategy is and how it works to maximize the return on your online advertising investment.<\/p>\n\n\n\n<p>What is a digital strategy? A digital strategy is the set of actions you take to achieve your goals through the use of digital technologies. In other words, it is the steps you will follow in different digital channels to reach more people.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"647\" src=\"https:\/\/sourcecode.mx\/wp-content\/uploads\/2022\/04\/marketing-digital-1024x647.jpg\" alt=\"\" class=\"wp-image-2243\" srcset=\"https:\/\/sourcecode.mx\/wp-content\/uploads\/2022\/04\/marketing-digital-1024x647.jpg 1024w, https:\/\/sourcecode.mx\/wp-content\/uploads\/2022\/04\/marketing-digital-300x190.jpg 300w, https:\/\/sourcecode.mx\/wp-content\/uploads\/2022\/04\/marketing-digital-768x485.jpg 768w, https:\/\/sourcecode.mx\/wp-content\/uploads\/2022\/04\/marketing-digital.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Why do you need a digital strategy? Today, the world is increasingly digitized and people are connected to the internet almost all the time. According to Statista, the number of internet users in Mexico doubled between 2013 and 2018, from 43 million to 86 million. This means that more and more companies are investing in digital marketing to reach their potential customers.<\/p>\n\n\n\n<p>In addition, digital marketing has the advantage that it will help you to let more and more people know about your products or services. It is an efficient and economical strategy, as it allows you to reach a large number of people in a short time.<\/p>\n\n\n\n<p>Finally, digital marketing is a very flexible strategy that can be easily adapted to your goals and needs. Whether you want to sell more products, generate more traffic to your website or simply build better relationships with your customers, digital marketing has the tools that will help you achieve your online goals.<\/p>\n\n\n\n<p>If you are thinking about implementing a digital marketing strategy for your business, these are some of the things you should keep in mind:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/sourcecode.mx\/wp-content\/uploads\/2022\/04\/social-media-1024x575.jpg\" alt=\"\" class=\"wp-image-2241\" srcset=\"https:\/\/sourcecode.mx\/wp-content\/uploads\/2022\/04\/social-media-1024x575.jpg 1024w, https:\/\/sourcecode.mx\/wp-content\/uploads\/2022\/04\/social-media-300x169.jpg 300w, https:\/\/sourcecode.mx\/wp-content\/uploads\/2022\/04\/social-media-768x431.jpg 768w, https:\/\/sourcecode.mx\/wp-content\/uploads\/2022\/04\/social-media.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #f2f2f2;color:#f2f2f2\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #f2f2f2;color:#f2f2f2\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sourcecode.mx\/en\/what-you-need-to-know-before-planning-your-marketing-strategy\/#Elige_las_plataformas_adecuadas\" title=\"Choose the right platforms\">Choose the right platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sourcecode.mx\/en\/what-you-need-to-know-before-planning-your-marketing-strategy\/#Define_tus_objetivos\" title=\"Define your objectives\">Define your objectives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sourcecode.mx\/en\/what-you-need-to-know-before-planning-your-marketing-strategy\/#Conoce_a_tu_publico_objetivo\" title=\"Know your target audience\">Know your target audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sourcecode.mx\/en\/what-you-need-to-know-before-planning-your-marketing-strategy\/#Crea_un_buen_contenido\" title=\"Create good content\">Create good content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/sourcecode.mx\/en\/what-you-need-to-know-before-planning-your-marketing-strategy\/#Aprovecha_la_publicidad_online\" title=\"Take advantage of online advertising\">Take advantage of online advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/sourcecode.mx\/en\/what-you-need-to-know-before-planning-your-marketing-strategy\/#Interactua_con_tu_audiencia\" title=\"Interact with your audience\">Interact with your audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/sourcecode.mx\/en\/what-you-need-to-know-before-planning-your-marketing-strategy\/#Analiza_los_resultados_de_tu_estrategia\" title=\"Analyze the results of your strategy\">Analyze the results of your strategy<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Elige_las_plataformas_adecuadas\"><\/span>Choose the right platforms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Not all platforms work the same for all businesses. It is important that you choose those that are most relevant to your target audience and where they are most active.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Define_tus_objetivos\"><\/span>Define your objectives<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Before you start planning your strategy, it is important that you define the goals of improving your online presence. Some examples of this could be: selling products in your online store, growing the number of followers on a specific platform or reaching a specific audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conoce_a_tu_publico_objetivo\"><\/span>Know your target audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is essential in order to reach the right people with the right message. It is important that you research what they like, what their concerns are and where they are most active online.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Crea_un_buen_contenido\"><\/span>Create good content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is key to any digital marketing strategy. The content you publish should be relevant, useful and interesting to your target audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Aprovecha_la_publicidad_online\"><\/span>Take advantage of online advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you don't already use online advertising, take advantage of these tools as they will help you reach a larger number of people easily and quickly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Interactua_con_tu_audiencia\"><\/span>Interact with your audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is is very important to establish a good relationship with your customers and followers. Answer their comments, doubts and questions as soon as possible<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analiza_los_resultados_de_tu_estrategia\"><\/span>Analyze the results of your strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This will help you know if you are on the right track or if you need to make changes. Do not hesitate to test and modify your strategy if you are not getting the results you expected.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/sourcecode.mx\/wp-content\/uploads\/2022\/04\/redes-sociales-1024x551.jpg\" alt=\"\" class=\"wp-image-2245\" width=\"1024\" height=\"551\" srcset=\"https:\/\/sourcecode.mx\/wp-content\/uploads\/2022\/04\/redes-sociales-1024x551.jpg 1024w, https:\/\/sourcecode.mx\/wp-content\/uploads\/2022\/04\/redes-sociales-300x162.jpg 300w, https:\/\/sourcecode.mx\/wp-content\/uploads\/2022\/04\/redes-sociales-768x413.jpg 768w, https:\/\/sourcecode.mx\/wp-content\/uploads\/2022\/04\/redes-sociales.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Following these steps in your online strategy will help you succeed in your endeavor. Don't forget to be aware of new trends and strategies to avoid falling behind the times<\/p>\n\n\n\n<p>Do you already have your digital marketing strategy? What tools do you have to carry it out? Share with us in the comments.<\/p>\n\n\n\n<p>See you next time!<\/p>","protected":false},"excerpt":{"rendered":"<p>In this article we will show you what a digital strategy is and how it works to maximize the return on your online advertising<\/p>","protected":false},"author":1,"featured_media":2239,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-2238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.10 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lo que necesitas saber antes de planear tu estrategia de marketing - Source Code<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sourcecode.mx\/en\/what-you-need-to-know-before-planning-your-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lo que necesitas saber antes de planear tu estrategia de marketing\" \/>\n<meta property=\"og:description\" content=\"En este art\u00edculo te mostraremos que es una estrategia digital y como funciona para maximizar el retorno de tu inversi\u00f3n en publicidad online\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sourcecode.mx\/en\/what-you-need-to-know-before-planning-your-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Source Code\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SourceCodeMx\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-29T23:20:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-20T19:05:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sourcecode.mx\/wp-content\/uploads\/2022\/04\/negocios-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"641\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jluisfg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sourcecodemx\" \/>\n<meta name=\"twitter:site\" content=\"@sourcecodemx\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jluisfg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sourcecode.mx\/lo-que-necesitas-saber-antes-de-planear-tu-estrategia-de-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sourcecode.mx\/lo-que-necesitas-saber-antes-de-planear-tu-estrategia-de-marketing\/\"},\"author\":{\"name\":\"jluisfg\",\"@id\":\"https:\/\/sourcecode.mx\/#\/schema\/person\/cc1352b438c1170a7e9ed25fe79c06db\"},\"headline\":\"Lo que necesitas saber antes de planear tu estrategia de marketing\",\"datePublished\":\"2022-04-29T23:20:58+00:00\",\"dateModified\":\"2023-11-20T19:05:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sourcecode.mx\/lo-que-necesitas-saber-antes-de-planear-tu-estrategia-de-marketing\/\"},\"wordCount\":616,\"publisher\":{\"@id\":\"https:\/\/sourcecode.mx\/#organization\"},\"image\":{\"@id\":\"https:\/\/sourcecode.mx\/lo-que-necesitas-saber-antes-de-planear-tu-estrategia-de-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sourcecode.mx\/wp-content\/uploads\/2022\/04\/negocios-marketing.jpg\",\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sourcecode.mx\/lo-que-necesitas-saber-antes-de-planear-tu-estrategia-de-marketing\/\",\"url\":\"https:\/\/sourcecode.mx\/lo-que-necesitas-saber-antes-de-planear-tu-estrategia-de-marketing\/\",\"name\":\"Lo que necesitas saber antes de planear tu estrategia de marketing - 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