{"id":3041,"date":"2023-05-02T03:33:02","date_gmt":"2023-05-02T03:33:02","guid":{"rendered":"https:\/\/sourcecode.mx\/?p=3041"},"modified":"2023-11-20T19:05:36","modified_gmt":"2023-11-20T19:05:36","slug":"que-es-el-e-mail-marketing-y-como-funciona","status":"publish","type":"post","link":"https:\/\/sourcecode.mx\/en\/what-is-e-mail-marketing-and-how-does-it-work\/","title":{"rendered":"What is e-mail marketing and how does it work?"},"content":{"rendered":"
Email marketing is a digital marketing strategy that has proven to be effective in promoting products and services, keeping customers engaged with the brand and increasing sales. Although email has been around for decades, it remains an essential tool in the digital age for companies looking to maintain close communication with their customers. In this article we will talk about the benefits of email marketing and how you can start implementing this strategy in your business to increase your brand's visibility and improve your relationship with your customers.<\/p>\n\n\n\n
Email marketing or email marketing is a strategy regularly used in digital marketing that consists of sending emails to a list of your own contacts to promote products, services, events, news and more interesting information that helps build trust with potential customers. <\/p>\n\n\n\n
Email marketing is used to keep current and potential customers informed about company news, brand awareness and increase sales. Emails can be sent at different times, for example, after a purchase, to congratulate a birthday, to promote a new product, to send out a newsletter, etc.<\/p>\n\n\n\n
From the point of view of email marketing effectiveness, it is important that the content of the letters is relevant to the recipient, personal and sent on time. In addition, it is important to follow the rules and regulations regarding the sending of emails, such as the possibility to unsubscribe from the contact list and not to send unsolicited messages or spam.<\/p>\n\n\n\n
If you are new to the world of email marketing, it can be overwhelming. But don't worry, here is a basic guide to help you get started successfully.<\/p>\n\n\n\n
The first thing you need to do is choose an email marketing platform. There are many options available, some free and some paid. Look for a platform that suits your needs and budget. Some of the most popular options are Mailchimp<\/a>, Constant Contact<\/a> and Aweber.<\/p>\n\n\n\n Once you have chosen an email marketing platform, the next thing you need to do is create a subscriber list. This is a list of people who have opted in to receive emails from your company. You can collect email addresses through your website<\/a>, social media, events and other sources. Try adding a newsletter subscription form on your website, invite visitors to subscribe to receive the latest news about your company. Gradually invite your customers, acquaintances and prospects to sign up. Over time, you will notice that your list has grown. <\/p>\n\n\n\n The design of your emails is important to capture the attention of your subscribers and persuade them to take a certain action. Create attractive and personalized emails that reflect your brand and message. It is important that you spend some time researching topics that are of interest to your contact list, researching the latest news and tips that you can share with your contact list. Remember, it's not about advertising your business (at least not that obvious), it's about sharing relevant information to your contacts that allows them to see you as an opinion leader and value the information you share. <\/p>\n\n\n\n If you share valuable content with your list of contacts, they will, on their own initiative, seek you out when they want your product or services. <\/p>\n\n\n\n Before sending your emails, it is important that you are clear about your objectives. Do you want to promote a new product? Increase sales of an existing product? Get more subscribers to your newsletter? Some examples of objectives that we can recommend for your e-mail marketing strategy are the following: <\/p>\n\n\n\n These are just a few examples of objectives that can be set for an email marketing strategy. It is important that you are clear about what your objectives are before you start planning and executing a campaign.<\/p>\n\n\n\n Once you've sent your emails, it's important to analyze your results. See how many emails were opened, how many links were clicked and how many recipients unsubscribed. Use this information to improve your future emails and adjust your email marketing strategy.<\/p>\n\n\n\n Here are some key steps to analyze the results of an email marketing campaign:<\/p>\n\n\n\n Email marketing can be a powerful tool to reach your customers and promote your products or services. With this basic guide, you are ready to hit the ground running.<\/p>","protected":false},"excerpt":{"rendered":" El email marketing es una estrategia de marketing digital que ha demostrado ser efectiva para promocionar productos y servicios, mantener a los clientes comprometidos con la marca y aumentar las ventas. A pesar de que el email lleva entre nosotros d\u00e9cadas, sigue siendo una herramienta esencial en la era digital para las empresas que buscan […]<\/p>","protected":false},"author":1,"featured_media":3050,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nStep 2: Create a subscriber list<\/h3>\n\n\n\n
Step 3: Design your e-mails<\/h3>\n\n\n\n
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Step 4: Define your objectives<\/h3>\n\n\n\n
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Step 5: Analyze your results<\/h3>\n\n\n\n
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