Digital presence in simple terms is "showcasing your business online".Digital presence is important whenever anyone is looking for your business online. Generating digital presence is really easy with the help of resources such as a websitesocial media platforms, business directory listings, customer reviews and other online sources.
Anyone who has spent any time working in search engine optimization (SEO) knows that the industry is always changing as the leading search engines constantly update and alter their algorithms. While SEO teams continually try to capitalize on the newest rules to ensure their content achieves the highest possible ranking on search engine results pages (SERPs), search engines like Google and Bing are looking for loopholes and room for improvement to provide searchers with the best possible experience and the most accurate search results.
The role of digital marketing
Modern digital marketing requires a solid SEO strategy, an active and engaging digital presence, and a lot of effort and patience.
If you want your brand to cultivate a strong digital presencenow may be the time to reevaluate your approach to digital marketing. While tried-and-true methods can deliver acceptable results, you can find many ways to improve your digital marketing strategy with often surprising results.
What you should already be doing……
The golden rule of every search engine is to provide users with the most accurate results for their searches as quickly as possible. Search engines use various methods to match user queries with the most relevant results. The algorithms behind these search engines are constantly being modified, improved and adjusted to provide better user experiences. To capitalize on search engine performance, it is critical that you fill your site and blog with valuable, well-written content that attracts your ideal customers.
In the early days of digital marketing, many unscrupulous content marketers simply uploaded keyword-stuffed content that human users could barely read. This content was meant to catch the attention of early search engine bots, programs that crawl online content to find keywords, links and other data points that match user input. This quickly became a trend, and major search engines like Google took swift action to penalize keyword stuffing and other black hat SEO tactics.black hat).
The Search Engine Giant
Today, Google rewards websites for publishing relevant, high-quality content that appeals to a targeted niche. If you already invest the time and effort necessary to create high-quality SEO content aimed at human readers, you're a step ahead of everyone else.
You should also take some time to research your target market and customers. Consumer preferences change over time, industry trends change, and the market may not be the same six months from now.
Basically, you must monitor your niche and the customers within it as best you can so that you continue to deliver the highest quality content and best experiences so that they keep coming back to you for more.
5 ways to boost your digital presence in 2020
You've probably developed a solid digital marketing strategy that works for your current goals, but it's always worth investing some extra time and effort to prepare your marketing strategy for the future.
As you develop your 2020 content marketing strategy, the following tips can help you be more successful and discover new ways to connect with your target audience:
1. Invest in customer personality research
How well do you know your core customers? Do you have an idea of the types of customers you'd like to reach, but haven't connected with as strongly yet? Customer persona research could be one of your most valuable marketing investments in 2020. Effective user research can give you a better understanding of your target market's wants and needs, help you develop content that more precisely targets their interests and goals, and more clearly understand your place in your niche.
Questionnaires, surveys, usability testing and A/B testing can provide valuable information about your target customers. Develop various customer personas using the data you've collected over time to determine who your best customers are, how they spend their time online, and the best ways to reach them with effective marketing campaigns.
2. Expand to new social media platforms.
Almost every business already has a Facebook profile, but other social networks can be great for connecting with different audiences. Instagram and Snapchat can be great places to showcase new products and upload snippets of video content. They're also great for photo content, and Twitter is the place to go for interesting news and the latest news updates
Determine where your target customers spend their time using social media and try to cultivate followers on a new platform in 2021. Spend time developing customer profiles and determine which social media platforms are most likely to attract them. This is yet another reason why thorough user research is such an effective tool for strategizing.
3. Increase your brand authority
Does your audience know they can rely on you for the latest industry news? Do they regularly comment on your blog posts to tell you how informative and valuable they are? Brand authority increases as you connect more deeply with your audience. When you consistently provide your audience with relevant content and demonstrate that you know what you're talking about, you inherently build authority.
Your brand authority also has a significant impact on SEO, so look for opportunities to demonstrate your place as an industry leader. For example, if you publish content on your blog and simply list contributing authors as "staff" without creating full author bios for them, you're missing a great opportunity to build your authority and earn some easy SEO points in the new EAT update.
4. Start leveraging voice search and plan for NLP SEO.
Search engines are getting smarter and the most recent set of updates for Google includes BERT, Bidirectional Encoder Representations of Transformers. This new system is a natural language processing (NLP) system designed to more accurately interpret user searches, especially voice searches that typically involve more keywords and filler words.
While you've likely already adapted a mobile device-based approach to web development and content creation, be sure to take this learning into account to prepare for the growing number of voice searches. Start looking for ways to incorporate more NLP SEO elements, such as long-tail keywords and more complete keyword strings with filler words that users are likely to mention on their devices for voice searches.
5. Invest in video content creation.
Content is still the key to successful SEO, but the type of content you've produced may be a bit stale compared to what other brands are offering. Video content has incredible potential for virtually any brand. Instructional videos, product demonstrations, facility tours, "meet the team" interviews and behind-the-scenes displays are a few possibilities. Video content can also be easily shared, so this can also be a great way to increase your social media presence. Invest this 2021 in digital content creation to reach more people who are interested in your business.
Every brand is different and every niche market is different.
Consumer tastes and behaviors are constantly changing, and it can seem like an exhausting battle to keep up with rapidly changing SEO rules and shifting market demands. Planning ahead and anticipating the next moves may not always seem feasible, but the suggestions above can help you stay ahead of the curve and create a more flexible and adaptable SEO strategy for 2020 and beyond.
