Online stores are an excellent way to reach a wider audience and increase sales for your business. However, for your online store to be successful, it is important to avoid certain common design mistakes. Here are the 5 most common errors in online store design and how you can avoid them. tiendas en línea y cómo puedes evitarlos.
Unattractive Online Store Design
The design of your website is the first thing your customers will notice. If your online store is unattractive, difficult to navigate, and not organized clearly, it's likely that customers will feel unmotivated and not make any purchases. To avoid this mistake, make sure to have an attractive and easy-to-navigate design, with a consistent color palette and clear organization of products.
According to a survey conducted by Baymard Institute,46% of online shoppers say that visual design is the most important factor when evaluating the credibility of an online store. This highlights the importance of design in the perception that customers have about the reliability of your website and, therefore, the likelihood of making a purchase on it.
Low quality images
Low-quality images are not only unsightly, but can also cause customers to question the quality of the products you sell. Make sure you have clear, high-quality images that show your products clearly and in detail.
Tips for having good quality images in your online store
Here are some tips for getting high-quality images for your online store:
Use a good quality camera
If you want to get high-quality pictures, make sure you use a high-quality camera. If you don't have a professional camera, a modern smartphone can be a good choice for taking high-quality pictures.
Use proper lighting
Lighting is key to getting clear, sharp images. Use proper lighting, preferably natural light, to get the best photos. You can also use additional lights if necessary to properly illuminate the products.
Use a neutral background
To make the products stand out in the images, use a neutral background. You can use a white or light-colored background so that the products stand out and there are no distractions in the image.
Take pictures from different angles
To give customers a clear idea of the product, it is important to take pictures from different angles. You can take photos from the top, side and front, for example, so that customers have a complete view of the product.
Edit your photos
Once you have taken the photos, edit them to improve their quality and appearance. You can use image editing programs such as Photoshop or GIMP to adjust the lighting, contrast and brightness of the photos.
Use high resolution images
So that customers can see the details of the product, make sure to use high-resolution images. This will allow customers to zoom into the image to see specific details and make sure they are buying the right product.
By following these tips, you will be able to get high quality images for your online store, which will help improve customer perception of your products and therefore increase the chances of sales.
Incomplete product information
Customers want to know everything about the product they are buying, including details such as size, quality and care instructions. If you don't provide enough information about your products, customers may feel unsure about their purchase and abandon your website. Be sure to include all the necessary information about your products.
To avoid having incomplete product information on your online store, we recommend following these tips:
- Research the product well: Before listing any product on your online store, make sure you do your research on it. Look for relevant information on the manufacturer's website, trade magazines, discussion forums, and other reputable websites. In this way, you will be able to obtain accurate and complete information about the product.
- Make a detailed list of features: Make a detailed list of product characteristics, such as size, color, weight, materials, functions, etc. Be sure to include all relevant and useful information for the client.
- Add clear and detailed images: High-quality images are essential for customers to get to know the product well. Be sure to include clear, detailed images that show different angles of the product and its most important features.
- Includes reviews and comments from other customers: Add reviews and comments from other customers who have already purchased the product. In this way, customers can learn about the experiences of other buyers and have a clearer idea of the product.
- Perform quality tests: Before listing any product on your online store, perform quality tests to ensure that the information is complete and accurate. Check that all features are listed and that the images show the product clearly and in detail.
By following these tips, you can avoid having incomplete product information in your online store. This will help your customers have a more positive shopping experience and increase the chances that they will make a purchase from your store.
Lack of security in your online store
Security is an important factor on any website, especially online stores. If you don't have a secure, encrypted connection for payment processing, customers may feel insecure and mistrust your website. Make sure you use an SSL certificate and clearly show that your website is secure.
Limited payment options
If you only offer one payment option, such as a credit card, you may lose customers who prefer to pay with other forms of payment. Make sure you offer multiple payment options such as PayPal, bank transfer, and cash payment.
Payment options for an online store may vary depending on the country, region, and type of business. However, here we share some of the most popular and recommended payment options for online stores:
- Credit card: Credit card is the most common payment option in online stores. Make sure you accept all major credit cards such as Visa, MasterCard, American Express, Discover, among others. To receive card payments, you can use payment gateways such as Stripe, MercadoPago or Conekta.
- PayPal: PayPal is a very popular online payment option around the world. It allows customers to pay with their PayPal account or with their credit card. In addition, it offers a high level of security and protection for customers and vendors.
- Bank transfer: Bank transfer is a safe and reliable payment option. However, it may be less convenient for some customers because it may be slower and require more steps to complete the transaction.
- Mobile payments: Mobile payments have become increasingly popular in recent years. They allow customers to pay through a mobile app or a mobile payment service like Apple Pay or Google Wallet.
- Credit Card: The debit card is another common payment option in online stores. Make sure you accept all major debit cards from your country or region.
- Cryptocurrencies: Cryptocurrencies like Bitcoin, Ethereum, and Litecoin have become a popular payment option for some online stores. Make sure you do your research and fully understand how cryptocurrencies work before offering this payment option.
It is important to offer multiple payment options for your customers, as this will increase the chances that they will make a purchase from your online store. Also, make sure you choose secure and reliable payment options to protect your customers and your business.
Conclusion
In short, when designing your online store, make sure you have an attractive and easy-to-navigate design, high-quality and clear images, comprehensive product information, website security, and multiple payment options. Avoiding these common online store design mistakes will help make your business more successful online.
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