. E-mail Marketing is recognized as one of the most reliable and popular means used by companies as one of their digital marketing toolsIt is a direct and simple strategy to communicate with customers or prospects promoting messages of interest about the services or products offered by a brand.
Email marketing can contain newsletters to keep subscribers up to date on offers and promotions offered by the company. In addition, they can also be emails sharing messages about a specific topic that generates empathy with the recipients.
Consequently, this type of e-mail marketing gives companies or brands the opportunity to create connections and inform through messages tailored to their audience.
It is important to keep in mind that in many cases it can also alienate some customers if the emails are constant and without relevant information for them. That is why it is important to create a strategy that generates interest in the messages.
If the strategy works, e-mail marketing can increase revenue and can also generate more visits to your other networks or websites, which ensures the growth of the brand or company.
How does E-mail marketing work?
Setting up email marketing campaigns is very simple. Especially for companies that are just starting out. One of the best ways is to add newsletter subscription options to a website. As people sign up, newsletters are sent to more people. Also, you can direct customers to your social networks.
The newsletters you send should be consistent but not overwhelming to your customers. Maintaining contact through newsletters can be done once a week or once a month, it will always depend on the needs of the company.
Consequently, the mailings should contain relevant information about the company, special offers and upcoming events. In addition, e-mail software simplifies the scheduling of promotional e-mails for prospective customers who have not recently made purchases.
This type of marketing helps the company target messages to groups of people. Or, in some cases, to specific individuals, offering individual offers on products and services, for special dates in the year, such as birthdays or anniversaries.
This helps the company create a relationship of trust and empathy with the customer, which can lead to increased sales.
Importance of E-mail Marketing today
Although currently, this option is discarded by many people because they consider that the use of social networks is more effective. E-mail marketing, if you know how to use it, has many benefits and brings profits to the company.
It is important to note that e-mails have an advantage over social media, and that is that, although people are constantly using their networks, they usually do not read the messages completely or simply move on to another publication that distracts their attention.
While an email remains in the message inbox and if it has a "subject" that catches the person's attention, at some point they will take the time to read it.
Another advantage of this strategy is that the price compared to other types of marketing is quite cheap and easy to do, so it is a good way to start and generate income.
Tips for an E-mail Marketing strategy
Maintaining effective communication with customers and prospects is a plan that requires some indispensable methods. Here are some tips to help you succeed with your e-mail marketing campaign.
Clear objectives
In any marketing strategythe first thing should always be the objectives, by having a clear idea about the audience you want to reach, and what you want to get through these people. It will be easier to write tailored messages and thus have greater receptivity, fully complying with the purposes set.
Follow the rules
To write this type of e-mails, it is important to avoid sending messages with "misleading subjects", that is to say, that are not in line with what is written in the message or what you want to sell. In addition, it is important that the messages are concise, direct and may contain videos or images that accompany the message and are of interest to customers.
Likewise, it is always important to place the name, social networks and address at the end of the messages.
Messages with different contents of interest
Sending emails only for sales purposes can become repetitive and eventually boring for your customers. The best way to use e-mail is to maintain a relationship of loyalty and trust with your audience by transmitting knowledge, tips and ideas that can be useful for them, this is considered a better strategy to keep your customers interested in knowing about your company.
Write messages with a tone of respect.
In general, every customer likes to feel unique and special, so when sharing information, it is essential to take care of the tone of the message. In addition, it is important to adapt the message to the person you are addressing, as it is very easy to notice when messages are generic.
Follow a schedule
Keeping a schedule for sending emails will help to build loyalty among potential buyers, because they will know what to expect from your services. It is important to establish the days (or day) and time when messages will be sent each week.
Compatible for mobile devices
Nowadays, most people open e-mails from their cell phones, so you must adapt the mail to this format, so that they can clearly read what the company is offering, otherwise, the person could lose interest and stop reading the mails.
By following all these steps, your e-mail marketing strategy will work effectively and you will be able to create interesting relationships, increasing the traffic in your networks and increasing your sales.
